LEGACY IDENTITY PACKAGE
PROJECT SUMMARY
In 2022, we partnered with Hutchison Inc. to refresh and unify their brand identity, ensuring it authentically reflected their values and legacy. Our work included developing a comprehensive logo system and designing both digital and print collateral—creating a cohesive, distinctive presence across all platforms.
CHALLENGE & OUTCOME
After two decades with an unchanged identity, the original logo no longer reflected the integrity and care that defined their work. The mark felt dated and lacked clarity across platforms. Our goal was to preserve their history while building a brand made for longevity. With crafted details and a quiet nod to Proverbs 24:3, the new system bridges tradition with industry relevance—positioning Hutchison Inc. as a business rooted in faith and aligned with the future.
