LEGACY IDENTITY PACKAGE
PROJECT SUMMARY
In 2022, we partnered with Hutchison Inc. to refresh and unify their brand identity, ensuring it accurately reflected their character and values. Our work included developing a comprehensive logo system and designing both digital and printed collateral, creating a cohesive and distinctive brand presence across all platforms.
CHALLENGE & OUTCOME
After nearly two decades with an unchanged brand identity, Hutchison Inc. sought a refresh that honored their legacy while resonating with their evolving audience. We balanced their strong foundation with subtle craftsmanship in a refined logo system—resulting in a cohesive identity that bridges their valued longevity with timeless relevance, positioning Hutchison Inc. as a competitive business deeply rooted in tradition.
