GENESIS IDENTITY PACKAGE
PROJECT SUMMARY
The Southern Tradesman Co. is a general construction company proudly serving clients in Franklin, TN and the surrounding areas. We partnered to create a comprehensive brand identity that reflects their values and Southern heritage. The final deliverables included a core logo system, brand photography, social media assets, print advertisements, and more—all crafted to support a strong and lasting foundation.
CHALLENGE & OUTCOME
Founder Josh Miles came to me with a clear vision and a deep commitment to his craft. He wasn’t just building quality homes—he was building trust and lasting relationships. With a defined audience and a strong Southern aesthetic, we worked together to develop a brand that feels genuine, bold, and full of character. The final identity reflects the heart of Josh’s mission, positioning The Southern Tradesman Co. as a trusted and reputable name in construction.
